Sensory

Sensory characterization is used to identify the character of your product, the sensory ID. This can help you in your product development and in market segmentation. The most effective method to evaluate the character of a product is to use a panel of humans. This can be done by RISE trained and selected panel who has a measured ability to identify and distinguish the most salient parameters of your product or by RISE consumer panel that renders the consumer perspective of the product.